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Gansevoort Hotel Group

Gansevoort Hotel Group

Thin Thread was approached by NYC hospitality veterans Michael Achenbaum and Jeffrey Chodorow, to create a summer pop-up at the rooftop of the Gansevoort Hotel. The installation led to a 15% increase in bar sales and garnered press hits in media outlets like Refinery29 & USA Today. We also created a cohesive brand experience by carrying the theme through the print collateral and web design. 

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Thin Thread also worked with Gansevoort to develop and refine their web and social presence as well as their general marketing assets including flyers and invites.